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Five signs that your advertisers' ads aren't working
You most likely see yourself as a broadcast sales person. Your local advertisers, however, see you as a marketing professional. In other words, they are
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Applying brain sciences to the art of marketing--Part I
According to researchers from the Department of Psychological and Brain Sciences at The Johns Hopkins University - where a healthy slice of the world’s brain
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Applying brain sciences to the art of marketing--Part II
Put real-life radio scenarios under the microscope in an effort to provide straightforward advice. These techniques should be viewed collectively
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The Anal-Retentive Achiever - Building Brands for Confident People
Are you an adventurer or a nester? Every personality has at least a little of both, and while most people think of themselves as adventurers,
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Marry your listeners! Build a winning franchise and increase TSL
Producing great radio involves both commerce and art. Successful radio stations are married to their listeners. When we fail to satisfy our listener’s needs
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It's "Cookie Time"! How to Take Advantage of The Great Window of Opportunity...
It's budget time and the Yellow Pages loss is our potential gain. Dogs believe that all food is potentially theirs until it's actually eaten by
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Focusing on "The Actives"
Strategic planning meetings in radio like most industries have used “The 80/20 Rule” as a path for creating strategies that focus on the 20% heaviest users. In the case of radio,
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Your viewers are tuned in to online video ads, are you?
It’s no secret TV viewers are not only time-crunched, but also multi-tasking across multiple devices while watching their “must see” programs. In fact, according to
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Research or Marketing: Chicken or egg?
Both research and marketing are important to any product's success. That said, research can make or break your product just as the wrong marketing message
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Say it with heart
Small business marketers focus their efforts on winning the mind only; however, be aware that the heart (emotions/feelings) makes far many more decisions than the mind.
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Maximize success of your ad sales and traffic conversions
Looking to implement new Ad Sales and Traffic Software Systems? If so, we have compiled a quick hit list of the 5 major steps you should consider to ensure success
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Yuppie Paradise Branding (video)
Graeme shows how Justin Boots developed a fanatical following by positioning itself as a destination for the cowboy lifestyle, not just cowboy boots. Also, learn
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The Willie Nelson effect and how you can profit from it
Emulate his superstar business tactics: Be constantly looking at the edges to see what the next big thing is and you’d be looking for people who are serving those needs.
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What beer teaches us about male egos
Emotional marketing: hidden emotional motivators behind the world's most entertaining beer ads
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Don't U make these mistake's
Working in radio does not give us license to trash the English language. After all, we’re supposed to be professional communicators, right? We radio folks
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Marketing Physics - Three Rules from Eureka! Ranch
How would you like to look into your client’s business future before they leap into a major advertising campaign with you? What if you could
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The Ego of Business Men (video)
What makes business men tick? Emotional marketing guru Graeme Newell explains how some men are downright proud of being busier than anyone else. Graeme Newell
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Marketing Physics Part II - Listening is Not Hearing
The goal of any radio station client’s creative and scheduling of their commercials is to simply produce effective campaigns so they (the client) become successful.
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Magic Numbers for Local Broadcast Sales
From our December, 2011 Manager’s Business Report (MBR): Numbers are a funny thing. For example, the number 37 is the only number (besides one) that
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Marketing Physics Part III –"Frequency" Confusion
Winning Creative Awards Hurts Radio: So your station won another creative award. That’s great news! You can now post that shiny new plaque along with
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